Corporate Finance 101: 9780471333081: Economics Books @ Amazon.com. Here, the basic principles and only a few basic concepts are discussed briefly. Corporate finance professionals are accountable to manage the money of the organization i.e. When the stock is traded and markets are viewed to be efficient, the objective is to maximize the Corporate finance is a vast area of finance. Corporate Finance 101 - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Try Prime Hello, Sign in Account & Lists Sign in Account & Lists Orders Try Prime Cart. Aswath Damodaran 3 The Objective in Decision Making n In traditional corporate finance, the objective in decision making is to maximize the value of the firm . Business people should have a clear understanding of the basics of Corporate Finance before accepting any business project and to maximize the business’s value as well as minimizing the risk. to know from where to source it, deciding how to spend it to get the maximum returns at the lowest possible risk. Corporate Finance 101 ― get a plain-English intro to corporate finance, the role it plays, and the people and organizations that utilize it That pile of numbers ― make sense of reading financial statements with easy-to-understand explanations of what simple metrics are and why they're used n A narrower objective is to maximize stockholder wealth . They seek to find ways to ensure the flow of capital, increasing profitability and decreasing the expenses. Scribd is the … Skip to main content.