The common Indian shad ‘hilsa’, the national fish of Bangladesh, belongs to the Clupeidaefamily under the genus Tenualosaand species ilisha,and is anadromous in nature. The traders of Chandpur Fish Landing Center sell Hilsa eggs to different sea food companies in Chattagram. Istiaque Haidar3, Aovijite Bosu3, Md. The study was conducted from August 2016 to November 2016. The aim of this study is to determine the supply chain analysis of Hilsa egg and to assess the prospects for effective management and monitoring of this trade and export potentialities. In Bangladesh, it is illegal to catch, carry or sell catch juvenile hilsa (jatka) from November 1 to June 30 or catch mother hilsa during the breeding season, usually September and October. Hilsa; Hilsa egg; Tenualosa ilisha, Supply chain; Trade; Export; Bangladesh. the ilish lives in the sea for most of its life, but then it migrates into the river. Chandpur is popularly known as the city of Hilsa in Bangladesh. Kolkata: India’s Border Security Force has seized close to 2,800 kg of Bangladeshi hilsa in the last seven months, in a rare example of ‘reverse smuggling’. Not many countries have a National Fish. But very soon Bengalis in Bangladesh might well have to do without it. This measure has reversed the earlier declining trend of the fish catch. Although the price of Hilsa is lower, the prices of Hilsa eggs are much higher due to its demand and unavailability. It also supplies 27% of your daily value of vitamin C, 2% of the iron you require, and an amazing 204% of your daily calciumrequirement. The price of a plastic box is 50 taka. For, the population of hilsa -- the country's national fish -- is fast decreasing in its river system. In most cases the Styrofoam boxes are transported to Chattagram by either pickup or train. A 100-gram serving of hilsa contains roughly 310 calories, 25 grams of protein, and 22 grams of fat. It lays its eggs in large rivers despite being a sea fish and their young are caught while swimming back to the sea since they are the most delicious. Around half a million fishermen are directly dependent on Hilsa production for their livelihood, and another two million indirectly. Two varieties of hilsa -- Tenualosa ilisha and Tenualosa toli ilisha -- are found in the marine and fresh waters of Bangladesh. As per the prices, each box ranges from 2500 to 3700 taka. It is highly popular mainly because of it’s flavor and taste. It is the national fish of the country and it makes a huge contribution to the national economy and employment (Haldar, 2001). We believe strongly that we can and must do things differently. Hilsa eggs are separated from the inside of these lower grades Hilsa during the salting process (locally called as Nona ilish) and then collected (Figure 2). In this season, about 60-70% hilsa are found to be sexually mature and ripe (Rahman et al., 2009). Bangladesh claims to account for 60% of the Hilsa catch every year and it is the country’s national fish. Country boat types, with or without inboard engines, are used in inland capture fisheries. The present study was conducted from August 2016 to November 2016 in Chandpur district. Hilsa Fish is the National fish of Bangladesh Where found Hilsa fish Ilish or Hilsa fish has a wide range of distribution and occurs in marine, estuarine and riverine environments of Bangladesh. Secondary data were collected from the daily newspapers of Bangladesh both local and national. Hilsa is a widely distributed clupeid species inhabiting the coastal waters mainly from Arabian Sea to the Bay of Bengal and ascending most of the estuaries, rivers and brackish water lakes of Indo-Pacific faunistic region for spawning purpose (De, 2001). Hilsa, the ‘Queen of fishes’, will now be found in Allahabad (now Prayagraj) after 32 years! Chandpur is popularly known as the city of Hilsa in Bangladesh. The whole sale rate ranges from 1000 to 1500 taka/kg depending on the quality of Hilsa egg.