A peer-reviewed, open access journal in methods and tools of marketing, corporate culture and innovative marketing, marketing of financial services, property rights for innovations and inventions, innovation management & big data analysis. What’s the best way to promote a film about the blurred lines … Innovation and marketing are the two words that must understand. September 12, 2017. → There is a waiver policy for these charges. Засновник і видавець – ТОВ «Консалтингово-видавнича компанія «Ділові перспективи». 1270. Investment activity and its results are directly dependent on the type of innovation that has been used. In the journal are published the results of scientific researches, focused on the results of scientific researches, concerning utilization of innovative marketing instruments, their nature, varieties, functions, efficiency, etc. Journal of Non-Profit and Public Sector Marketing The Editor-in-Chief of the Journal of Non-Profit and Public Sector Marketing is Professor Gillian Sullivan Mort. The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. One way, is to visit Scimago Journal and Country Rank. 3376. Серія і номер державної реєстрації – КВ 10164 (дата реєстрації – 01.08.2005). The journal focuses on the results of scientific researches, concerning utilization of innovative marketing instruments, their nature, varieties, functions, efficiency, etc. Journal of Consumer Research. It has an extremely easy display, where users can search through keywords. Read the latest articles of International Journal of Research in Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature This journal uses Innovation marketing essentially comes from two important business terms which are innovation and marketing. International Journal of Business and Social Science Vol. You can read more about APCs and whether you may be eligible for waivers or discounts, through your institution, funder, or a country waiver. великих даних та інноваційний маркетинг; маркетинг фінансових послуг. 167 47 189. The journal focuses on the results of scientific researches, concerning utilization of innovative marketing instruments, their nature, varieties, functions, efficiency, etc. Look up the Library of Congress Classification Outline, Social Sciences: Commerce: Business: Marketing. You’ll have the option to choose to make your article open access after acceptance, which will be subject to an APC. In this case, the goal of the innovation is to attract attention. The paper submissions, peer review process and publications in the IJIBS are free (no fees apply). International Journal of Strategic Innovative Marketing. If you haven’t been living under a rock for the past several … © DOAJ 2020 default by all rights reserved unless otherwise specified. Журнал має 4 номери на рік. It also analyzes the crucial issues of market demand and supply imbalances, prices prediction, and forecasting, organization of R&D for the innovative products and services, advertising and PR-management. Innovation in marketing is an activity that involves new ideas that have a positive impact to a new product and service. Innovative Marketing.. COVID-19 Resources. Natalia Medrano, Cristina Olarte-Pascual, The effects of the crisis on marketing innovation: an application for Spain, Journal of Business & Industrial Marketing, 10.1108/JBIM-02-2013-0048, 31, 3, (404-417), (2016). research paper, which is a final report on the finished original experimental study (the structure is Abstract, Introduction, Literature review, Method, Results, Discussion, Conclusion); theoretical paper, which is devoted to theoretical study of the problem, which complies with the journal’s scope (the structure is Abstract, Introduction, Theoretical Basis, Results, Discussion, Conclusion); review paper, which is a study of concrete scientific problem, which complies with the journal’s scope and is conducted based on the materials of the scientific publications (the structure is Abstract, Introduction, Literature review, generalization of the main statements, Discussion, Conclusion); short communication paper on the event (conference, seminar, exhibition, issue of the important monograph), which complies with the journal’s scope (the paper is structured by the author in his/her own, but with compulsory reference to the date and place of the event, however, it does not include a big list of references and supplementary materials) . reproduction of content in a work or product intended for sale; reproduction in presentations, brochures or other marketing materials used for commercial purposes; distribution of the content to promote or market a person, product, course, service or organization; text and data mining for the purpose of creating a saleable product or product which benefits from promotional or advertising revenue; use of the content by a commercial entity or individual for the purposes of remuneration, directly or indirectly through sale, licensing, promotion or advertising; linking to the content (in an email, webpage, portable electronic device or otherwise) for the specific purpose of marketing or advertising a person, product, course, service or organization for commercial benefit.