This is why social monitoring ideally should be done on an hourly basis, as 64% of Twitter users expect their questions to be answered within an hour. Have some fun with it! What was the sentiment of our brand mentions? Link building performance compared to other competitors. The main goal of the daily report is to spot changes or threats as soon as possible and react immediately. I deal with both reports that are sent to me and those that need to be delivered to the client. As you know, good numbers don't guarantee a client, but bad ones will always get you fired. Reporting was the most popular option, leaving all the others far behind. A proper daily report allows you to find out: How well the client (or company) website and social media accounts are performing. We also report internally on different metrics at each stage of the marketing funnel. Size: US, A4. When it comes to the actual creation process, you can breathe a bit easier. We can't adjust our interpretation to make numbers look good. I think there is a bit of a difference between those. A great report takes it one step further and tells the story of that data over a particular time period in relation to a goal. For example, "This double-digit growth is not sustainable, and we will be moving into protecting keyword positions and traffic maintenance stage in Q4". Simplified and well-labeled graphs, charts, tables, icons, and colors are a great way to visually tell a story with just a quick glance. Weekly reports on where we are this month YoY on major metrics. We will only use this email to respond to you on your feedback. How does a great report differ from a good one? Behind the scene stat: weekly reports are mostly sent at the beginning of the workweek, as 27% of SEMrush users schedule them every Monday. Among the most common ones include the justification of one’s marketing budget. You must be concise with your report. Like many endeavors within the business world, marketing can be all-encompassing. It is more convenient to get notifications from different platforms into one inbox. Also, as a bonus, we asked several industry experts what distinguishes an okay report from a great one. Through these business reports, those in charge of an organization’s marketing efforts can stay on top of things in an easier and more effective manner. When you state a specific goal like marketing one specific product to a highly specific target audience, for example, your efforts become more focused and effective. This is a separate (and often underestimated) type of report. For the most part, it is a manager that gets to read the report. The most used anchor texts (and if there are any potentially dangerous texts). ): Have the ROI and ROAS improved or declined? Which SERP features are triggered by these keywords? What needs to be changed? Where to get this data: Google Search Console to track the number of backlinks, Google Analytics for top linking websites, external backlink checkers to evaluate the toxicity of your links, top anchor text, and other valuable information. Questions to be answered in a good monthly report: An overview of a website’s traffic: Which channels performed best (and worst) in this month? The Brand Reputation report helps answer the following questions: Has our brand visibility increased or decreased in the analyzed period? Being vague leaves room for doubt. Those corporate documents are meant for them, after all. Its readers won’t have the time or the inclination to sift through unnecessary texts before they get to the truly meaty parts. Which countries do my visitors come from? That means, focus only on Macro-KPI if the users are on top management — such as ROI, LTV, and cost per acquisition. File Format. For example, you don’t have to strictly adhere to any marketing report format if you don’t want to. Provides all of the stats to support the summary in the beginning. Get the Social Media Performance report template (Google Drive), Create a Social Media Performance report in My Reports. Now that you have seen our list and read our article, the question now turns to what you are going to do next. There are free solutions like Google Alerts or more advanced paid tools like Mention.com or Brand Monitoring, with additional features like sentiment analysis and estimated reach. The most important element of a good report is approachability. Pages. Goal completions (purchases, leads, downloads, etc. A market report includes a 1-2 page executive summary and a longer detailed report section. Director of Content Strategy, BuilderDesigns. Which mentions contributed the most to our brand visibility in terms of referral traffic, awareness or coverage? Without further ado, let’s move on to some of the most useful tips that you will ever encounter for writing a marketing report. This does not have to be as difficult as many think it is. Useful and in-depth marketing reports don’t just appear out of nowhere. Privacy Policy. Where to get this data: social tracking tools (Social Media Tracker) for your and your competitors’ accounts, Google Analytics for referral traffic tracking. Don’t disrupt typical visualization conventions that users expect, such as color conventions (red=danger..) while trying to tell a compelling story, targeted on your final user. 8+ FREE MARKETING Templates - Download Now. Spare people any misunderstandings and stick to easy-to-understand language. Download. The answer to that would depend on the situation and the purpose of the reports. Wondering why CPC in your paid campaigns has been increasing over the past months? We use cookies to give you the best online experience. We at SEMrush conducted a survey among our agency clients, asking them, "What are the top things you’d like to automate?" How much traffic and how many conversions you got from social media channels. Tip: if you operate in a niche with high seasonality, comparing the same month of the previous year can be more relevant than comparing statistics month over month. Why should you be specific with your goals and objectives? There are about 200 issues that can potentially harm your website performance; finding them all manually would be impossible, especially when a website has thousands of pages. Or a slow load speed? What is the proportion of branded vs. non-branded traffic? Pages. The proportion of toxic, potentially toxic, and “healthy” links to your website. If we are doing well, or we need to put more resources into the client, or the monthly report will be ugly. From what we see in SEMrush’s My Reports tool, users prefer sending reports on a weekly or monthly basis (69% and 35% respectively); only 8% of users use daily SEO reports. How to make a report for a client (or boss) stand out from others? There are tons of unique and useful information you can get out of website analytics. A backlink report will allow you to find out: The number of links and domains linking to your website and how this number changed over a certain time period. Tip: to spot disapproved ads, set up email alerts. The Wow-Score shows how engaging a blog post is. If there is an issue with one specific campaign, for example, then focus on that and do not include details about another topic. There is a lot to do within that department, which is why documents like a marketing report are so useful. Image source: SEMrush Brand Monitoring tool. How active your brand was on social media in a determined period. Finally, a great report should be able to stand on its own, without the need for an in-person meeting all the time. Where to get this data: Google Analytics — for all things traffic (visits, channels, user behavior) and conversions (goal completions) in comparison to previous weeks. Any other tools for specific channels and projects (mention trackers, email analytics, etc.). Why or why not? We are in the same position for it, but the volume decreased, so there is nothing we can do with it." With this in mind, which channel should be an immediate priority? I need a daily report on things that are wrong (like disapproved ads or keywords) and what was done to fix it. A brief overview of the main channels or campaigns: Did we manage to achieve the goals we had set? Brand your report and add some color to make the data a little more exciting.