The Richards Group transformed into the largest independently owned national advertising agency, where new-business opportunities continue to come to us from all over the country. "Stan, I need your help.". Find event and ticket information. 19. Joe explained his current situation, and it was dire. G6 Hospitality 4001 International Pkwy Carrollton, TX 75007. Motel 6 Customer Service Contact Info. This was the $100,000 Grand Prize Winner in the 2009 Radio Mercury Awards. 19. Find event and ticket information. Muse is collecting unforgettable stories from the past 60 years of advertising to mark the 60th anniversary of the Clio Awards. Motel 6 had an interesting challenge: Get people to pay active attention to a message that hasn’t changed in 20 years. Beginning in 1986, Motel 6 has advertised through radio commercials featuring the voice of writer and National Public Radio commentator Tom Bodett, with the tagline "We'll leave Facebook, mobile apps, booking online-- a lot has changed since Motel 6 began 50 years ago. 31. Buy credits or subscribe today. Happy New Year! Now, I couldn't have imagined a stranger fit for Joe than this budget motel chain. For 2017, the spot “Millennials” was honored as radio ad of the year, and three Motel 6 spots together were awarded Best of Show as campaign of the year. Motel 6 TV Spot, 'Band Tour' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Nationwide focus groups. We were a good one, to be sure—winning the lion's share of regional awards—but we had yet to make the leap to attracting and winning national accounts. Like Tom Bodett himself, the rest of my story is well known. Friend. Please include at least one social/website link containing a recent photo of the actor. Flexible pricing. And when you open your eyes? Thomas Edward Bodett (/ b oʊ ˈ d ɛ t / boh-DET; born February 23, 1955) is an American author, voice actor, and radio personality, primarily as a host, correspondent and panelist for a number of shows that air on National Public Radio (NPR). He'd taken on a new role as the CEO of Motel 6, and the company was struggling. They didn't stay at Motel 6 because they were cheap—they stayed there because they were frugal. Submissions without photos may not be accepted. One of our agency writers, David Fowler, suggested working with an NPR storyteller who seemed the perfect fit for the Motel 6 brand. Pretty standard stuff. Among long-running advertising campaigns, few are as charming as Motel 6’s radio work featuring Tom Bodett as the folksy voice who promises that the motel will “leave the light on for ya.” 413 Followers. : Claudia Machado Sr. Account Dir. Former client. Our first group gathered, we took our seats on the opposite side of the glass, and our brand planner led the discussion. Book a trip to one of 1,400+ locations in Canada and the U.S. today! Stream Tracks and Playlists from Motel Radio on your desktop or mobile device. The story of The Richards Group's defining work. To this day, if I walk up to the first person I see on the street and say "Motel 6," he or she will respond with one of two things: either "Tom Bodett" or "We'll leave the light on for you. In the meantime, he asked us to get started on an advertising campaign to relaunch Motel 6 once the remodeling project was complete. The Motel 6 campaign has been a fixture of the Radio Mercury Awards for decades, winning Best of Show at the inaugural contest back in 1992 and capturing the top prize many times since, as well. He's been part of the panel on NPR's “Wait Wait…Don't Tell Me!” and has been the voice of Motel 6 commercials for more than three decades. ", Someone else in the room, encouraged, offered, "I do the same thing. Our goal was a brand campaign that would exhibit frugality and intelligence and speak directly to our sensible travelers while they were on the road. The state-of-the-art facility that houses our agency today not only displays a row of Radio Mercury Awards for Motel 6 in our lobby but also boasts a friendly greeting voiced by Tom Bodett at the end of every elevator ride. It works. His tag line on those spots has become iconic: “I'm Tom Bodett for Motel 6, and we'll leave the light on for you.” The Motel 6 confessions continued. The Richards Group recruited participants who claimed they had stayed at a Motel 6 in the past three months. Worried that we had a misrecruited room, the planner pressed a third time. To continue reading this article you need to be registered with Campaign. Exhausted, the participants just couldn't seem to find another motel to name. “The best creative storytellers, with the ability to engage consumers and build brands, always shine bright at this event” added Erica Farber, president and CEO of the Radio Advertising Bureau, which hosts the awards, and chair of the Radio Creative Fund. The remodel earned Motel 6 Travel & Leisure magazine’s 2010 design award for Best Large Hotel. They decided on a $6 room rate per night (equivalent to $51 in 2019), which would cover building costs, land leases, and janitorial supplies; hence the company name "Motel 6". Listen to the work that won other individual awards below. When The Richards Group, a Dallas-based ad agency, won Motel 6 as a client in 1986, the company’s creative … Because thanks in great part to that phone call from my friend Joe nearly 35 years ago, we'll always leave the lights on too. Motel 6 has flourished from near-bankruptcy to a very healthy company in the decades we have worked together. ", To view this video please enable JavaScript, and consider upgrading to a web browser that The phone rang. As our Spherical® branding process continued to unlock this new Motel 6 positioning, we considered creative executions. As they traded stories, their initial embarrassment transformed into pride. Eventbrite - Casbah presents Motel Radio - Saturday, December 14, 2019 | Sunday, December 15, 2019 at Soda Bar, San Diego, CA. Incredible stock. Eventbrite - Moroccan Lounge presents Motel Radio - Sunday, December 15, 2019 at Moroccan Lounge, Los Angeles, CA. [20] Advertising campaign. The partners developed a plan to build motels with rooms at low cost rates. 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Few know that Motel 6's theme line, "We'll leave the light on for you," was ad-libbed by Tom and David because a radio script was running short. The writing for Motel 6 was and continues to be created at The Richards Group, though Tom has always played a large part in the radio work. And I can save enough to bring a gift to my grandchildren.". Motel 6 is een onderneming van G6 Hospitality, eigendom van de Blackstone Group, een Amerikaanse investeringsmaatschappij. 37. But of course I told him I'd do whatever I could to help. I don’t like some of the stuff Motel 6 has done, but I love these ads. How to Redeem a Coupon Code at Motel 6. Submissions without photos may not be accepted. “The Motel 6 radio campaign won Best of Show because it created a fresh, top-of-mind execution to convey Motel 6’s iconic brand. Table of Contents © 2003-2019 Voices.com Inc. All Rights Reserved. When you close your eyes, Motel 6 says its rooms can feel just like one of those trendy boutique hotels. Despite being dramatically outspent, their 40 percent total awareness number outpaces the nearest competitor by 9 percent, and Motel 6 is still regarded as the best value for the money compared with all others in the economy-lodging segment, achieving 30 years of continuous growth. Joe's primary responsibility, in my opinion, was to bring the motel chain up to the standard of a trusted national budget brand—at a minimum, offering clean, safe accommodations. The message hasn’t […] 20. Less standard were the series of responses to the seemingly innocuous question, "Where do you stay when you're on the road?" Motel 6 TV Spot, 'A Good Ride' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Joe's call presented just that opportunity. Happy New Year! 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Motel 6 Radio Commercial - Motel 6 Feet Apart. Where can I find the "millennial" radio commercial online? Submissions without photos may not be accepted. We were close to canceling the session when someone finally spoke up: "You know, if it's late at night, I'll stay at a Motel 6.