17 min read. The site is user-friendly and the information users want can be found easily using the navigation menus. Companies who have both primary and secondary colors have more wiggle room to work with when creating new elements for their website, whether it’s the homepage, landing pages, blogs, or a resource database. There’s one primary reason people use search engines and browse websites, and that is to search for information. Not only does the Land Rover USA website have a beautiful and captivating hero image – it has four (and one of them is a kickass video!). The grid style really works here because it allows for optimal white space to separate their vehicle details and specs. Get ready for business. This element of modern website design is exactly what it sounds like: You should design your site for the user, not just to boost your rankings. Shopify overtook WordPress as the most searched website builder in 2020, with over 1 000 000 brand searches per month. A website should be user friendly before a company should concern itself with ranking higher on a search engine results page. Two of the different styles of web design available today are static and dynamic web design. This might be one of those website design ideas that makes all the difference. Here are 10 companies with the best modern website designs that include many of the awesome elements mentioned above. A great website design will present your business as professional, clean, and often can help you seem more reliable. These should be strategically incorporated into your website design and are very important for gathering the contact information (at least an email address) of your visitors so that you can continue conversations with them as leads and convert them into customers. improve the search engine optimization (SEO). 1. Google is smart: It can tell when your users are getting good value from your website because they keep coming back and spending more time on it. When it comes to web design, remember that not all that glitters is gold. You also need to consider your mobile site speed. It also ensures the website will load faster and appear consistent across browsers and devices. When it comes to effective website design, the simpler the better! This increases the traffic on your website. While it might be a little busy in terms of color, it actually works here. If you’re planning on making a website, make sure it has these items. They even feature a short product video to show you how the Litter-Robot works so you'll never have to scoop again. The Paradox of Choice dictates that the more options you give people, the easier it is for them to choose nothing at all. 1. We'd love to discuss how we can help your business. Here are some of the elements of great website design with examples to help inspire you to create your own beautiful modern website design. Their website is full of bright colors and animations that make you want to reach the end to see what else is in store. Perhaps the standout feature is the ability to control the sensors of smart devices in your prototype, such as tilt, sound, compass and 3D Touch sensors. Stay up to date with the latest marketing, sales, and service tips. A stellar web design must contain a user-friendly navigation scheme that allows visitors to quickly find the information needed. Most people today look at websites on mobile devices, and slow mobile site speed will cause a higher bounce rate and more exits. Transforming the way companies market, sell, and service their customers, 7 Tips for Hiring the Right Demand Generation Agency (+ the Best Ones for 2021), 8 Tips for Creating Business Services Pages That Close Customers, 7 Top Healthcare Marketing Challenges (+ Tips for Driving Revenue), 10 Elements of Modern Web Design That Drive Engagement (+ Examples), How Website Design Affects User Experience. Customize a template or get a website made for you. The featured products section right under the fold is a great way to bring in some white space after the dark black hero image. media company that inspires, educates and entertains real women with a creative spirit." A new modern website design trend involves line-drawings or artistic illustrations drawn out across a website. You won't find a rainbow of colors – just one background color (white or black) and one major accent color (silver, yellow, and blue, respectively). If your logo is outdated, perhaps it’s time for a redesign. To make sure your website is fully optimized for speed, here are a few tips: Incorporate these 10 elements into your modern website design. Utilizing cards in your website design can help you attain a clean, organized look while keeping user experience at top of mind by appropriately sectioning off your content into bit-sized pieces. Help Scout effectively added cards throughout their website to create a simplistic grid design that is organized and user friendly. White space is a term used for the amount of "empty" space that acts as a buffer between all the elements on your page, including copy, sidebar, margins, etc. Add text, galleries, videos, vector art and more. For example, check out Snipcart's website with a simple and attractive dark gray, white, and yellow color scheme. The second you land on their homepage, you're drawn into the panning video of an individual looking at a bunch of design sketches. This modern website design element is one that you might not notice visually, but it is probably the most important when it comes to the functionality of your site. With today’s technology, people expect things to load immediately, or they’ll probably throw in the towel three seconds later and never return. In fact, website design doesn’t necessarily mean how it looks like and feels like but is how it works. Here's why: Websites are meant to connect you with the people who are interested in your content, products, and services. 1. For example, a website may provide more options on a large PC monitor compared to on a mobile phone. Include relevant CTAs in optimal places throughout your website – at the end of blog posts, in the sidebars, and in your resources page, to name a few. These paths are successful when they include great calls to action (CTAs). 9. Features that help bring ideas to life. However, this shouldn’t be the hierarchy of importance for website design. The website is selling cat litter pans, but the experience of the website makes it appear more glamorous and exciting than it is. Minimize HTTP requests in Google Chrome’s Developer Tools. Just as The Web Showroom developed a resources setion for web design, we also created a search engine optimisation resources to help company's improve their rankings. Therefore, that first impression counts and you have to grab their attention! It doesn't necessarily even have to be white. How your visitors perceive and interact with your website really can make or break you. And, since 94 percent of people won't trust an outdated website, consistently updating and refining your design and content is key to pleasing consumers. The CTAs are also catered to Epic's specific target audience, parents and educators. Wherever you use video, it can be a great tactic to add a little flair and movement to your website. Creative Planning . Baylor is a Marketing Specialist for Bluleadz. Fort, the design studio website, has an intuitive video that starts going through various slides with attractive product pictures on it. Navigation . Need a website? The thing we notice most is that modern website design doesn't require or benefit from a ton of bells and whistles. Subscribe to our blog & get notified on the latest trends that impact your business. A well-designed website generally will receive many visitors, and one method to attract visitors is search engine optimisation. Bose is a well-known audio equipment company, and their website screams sophistication and functionality. This entails the insertion of search keywords in website content, an appropriate link profile, social media signals, and over 200 other factors. Today I will show you some creative web designs which are popular nowadays that you should know. Cards incorporate images, text, and user-motivated animated effects to encourage engagement and keep your site up to trend. A lot of white space comes flooding in from the sides, so nothing looks cluttered and everything is easy to read. The more natural-tone colors are very calming to the eye, and the images of their products are very clean and direct. Shopify overtook WordPress as the most searched website builder platform in 2020. The complete design is bold yet professional and simple. Regardless of whether you fully design your website using flat design or utilize shadows and other elements, it's important to be consistent throughout your website. A responsive website changes its layout and options to fit the device and browser size. What works for one might be complete poison for another. Since their homepage is pretty short and simple with only three main sections, they chose to get a little more creative with their header and navigation, using a more sectional design rather than just placing a straight navigation on top of the page. Ecommerce websites need to play by a different set of rules than your average website. Modern website design is a relative phrase. Improved User Experience. What features makes a website good can be a really subjective thing. The rest of their homepage combines white space with angular dusty blue elements and image overlaps. Web page design is more critical for conversions than you think. © Copyright 2018 The Web Showroom. It's important to include high-quality imagery, good typography, and to be cohesive in your design. Always optimize a photo, no matter how small it is. The large hero images are eye catching yet highlight their products perfectly. 3. As a business, you don’t want leads and prospects to think negatively about your brand just because your website is slow. Choose your starting point. Statamic ’s website design features a retro color scheme reminiscent of the bright colors and imagery of the 1980s. This might sound rudimentary, but color schemes and color usage are very important when it comes to modern web design. 10.Brutalist Websites. Optimizing for speed is an imperative design element that should not be overlooked. Bold typography with a lot of visual hierarchy keeps you attentive to the page. 1. Publish your website and go live. Retail sites for example, need high quality pictures of their products, while consulting firms are more apt to highlight client testimonials. We’ve seen trends in ecommerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search. Bold graphic images are accompanied by simple titles to help inform readers what they can expect to read when clicking on one of their guides. Quality Web Content. They section off their pages well, which helps bring your eye down the page, and they let their strong imagery speak for itself. Great websites share some things in common, such as these features we have listed down below. What happens above the fold really does affect the entire user experience. A lot of these are invisible to the naked eye and also appear in the backend coding of your pages and posts. Crowdsourcing new web designs and site features. At PaperStreet, our streamlined process, detailed designs and attention to detail have earned us numerous industry awards. As websites are adapting a more minimalistic style, keeping space open on your page will allow your reader to navigate their way around page with more ease. Design tricks like meta tags, title tags, heading tags, and other HTML coding go a long way in helping your site climb the ranks of Google's search engine. Their headlines are catchy and engaging, which fits seamlessly into the rest of the branded information and general theme of their website. All rights reserved, http://www.thewebshowroom.com.au/balancing-web-graphics-text/, Extensive range of case studies of successful clients. Plus, a little arrow follows your mouse around the screen – a simple, yet impactful, animated element. 2. Elements of Effective Website Design. It's time to break any … It Promotes Professionalism and Can Build Trust. Beautiful graphics and substantial content become useless if a site’s speed hampers its ability to deliver content quickly. Brit + Co is a "media company that inspires, educates and entertains real women with a creative spirit." A litmus test is whether it delivers upon the desired objectives. Despite the innumerable variables, there are specific and telling features of impeccably built websites, no matter the kind of business or industry, which any company can use a barometer to measure against. The hero image at the top of the woman fastening her headband pulls the user in and makes them want to know more about this new piece of technology. Know what truly makes a well-built site and you’ll soon find your website quickly on its way to attracting and retaining customers. Every design element should flow smoothly and make sense. For a possible change in the design of this site—which will be a conservative change as I don’t want major changes in appearance—I’m asking readers to comment below about what features they like and don’t like. Thus in order to keep a simple interface, but prevent the appearance of site constructed without much thought, Google added the ‘I’m Feeling Lucky’ button underneath the search box. One way to do this is to incorporate high-quality, vivid hero images. You can either wait for each hero image to transition naturally, or you can move your mouse left or right to toggle back and forth. The longer a website takes to load, the more likely a person will leave before it fully renders. Having too many options on your website can overwhelm visitors and drastically increase the amount … And don't forget to place a CTA on your homepage! As we hinted earlier, converting visitors into leads and customers is also very important to modern website design. It also makes it easier to locate problems and troubleshoot if the need arises. Speaking of feature videos in modern website design, the Londonist Textile Agency nails it. How your website functions is also a huge factor in overall user experience. 1. One of our friendly (and expert) consultants will be in contact ASAP. User experience (UX) is the overall experience a person has using a product (like your website), especially in terms of how easy or pleasing it is to use. Utilizing white space throughout your website will give all your elements room to breathe; if your website is crowded, it can be very hard to direct the attention of your visitor's eye. bthere knows how to steal your attention. Wix offers 100s of advanced design features and professional solutions to create a website for your business, portfolio, blog, event and more. Cards help visitors consume your content a little easier by grouping together text and imagery to form one eye-catching element. The more simple and clean, the better the user experience is. Simplifying the color scheme of your site makes it easier to focus, and this is why there are only minimal color combinations in modern website designs. Bonus tip: If you struggle with everything starting to look repetitive on more content-rich pages, you can experiment with different shades and tints of your current colors. The variety of browser and platforms which one can now be view web design can present a challenge to developers, but talented ones are accustomed to handling such factors. You can slide your cursor over the "play reel" CTA to stop or play the video. Web Compatibility. Don’t bury content in slideshows/carousels or tabs/accordions, they don’t work! There are modern website design elements that can greatly improve the search engine optimization (SEO) of your site. Some web design firms limit the features and included a website. Absurd Design's website uses these line-style drawings to tell a story in an imaginative and creative way that still leaves plenty of white space. Depending on your project, this is a great tool for those that want to encompass native app features. A major factor indicating the quality of user experience is the time they spend on your site. This is important both for user experience and for SEO, since Google considers the content and structure of a site when it ranks for search. Bells and whistles may seem nice in concept, but they rarely add much value to an effectively constructed and sensible web design. These features are absolutely necessary for every website in order to deliver the exceptional results that site visitors and owners expect. However, the number of colors you incorporate in your design is also a very important aspect. A best practice for most search engine optimisation gurus is also ensuring the most relevant content is prominent on the webpages. To keep with the calming look, they opted to place white text over their images rather than making a bolder statement with black. Companies, out of a sense of desperation to get better rankings, tend to do things that are “good” for Google but bad for the user. Before you even pick a server or type an HTML tag, you should map out how you'd like the website to work. the overall experience a person has using a product (like your website), especially in terms of how easy or pleasing it is to use. For instance, Epic, the digital reading library for kids, has three unassuming but attractive CTAs on the homepage that are well placed. The Litter-Robot website has plenty of white space and a great color scheme that is easy on the eyes. Some people might think a website designed in 2010 is modern, while others in the web design field have seen so many new things in the past year, that anything pre-2019 is already outdated. It only takes 0.05 seconds for a visitor to decide whether or not they'll stick around on your website. Have you ever been digging for something out of your closet, but it’s just too damn messy to find? So, if you want to fully realize your ecommerce business's potential, focus on these 5 web design features. September 10, 2020 | Prioritize user experience, and make sure that you optimize your website for not only its physical design but its functionality too. Muse has awesome product pictures and clean website copy that is easy to understand and contributes meaningfully to their site. Several factors affect site speed, including server speed, the number of graphics, website traffic, etc. 6. It proves that you know what you are doing and you can present your business in a clear, professional manner. It is a whimsical and attractive way to include artistic elements on your site in a way that isn't overbearing. If you incorporate hero images throughout your website, you can ensure that visitors will keep looking around. 1. This modern website shows users that a black and white color scheme on a website is anything but boring. People desire information everyday, and want if delivered in a fast and reliable fashion. They utilize super bold headers to point out major elements of their business, and keep the rest pretty standard and refined to contrast nicely. Website Load Time and Page Speed Are King. Use animation and interactive elements to bring your creative vision to life, and enjoy seamless integration with other Google products, … One of the most important web design standards is ultra-fast load time. Sure, both have value, but the shorter videos allow for quick understanding that is best for top of the funnel. If there is a plethora of content, then a search box is suggested to make it faster to reach more specific pages within a website. Clear, User-friendly Navigation. Sometimes when evaluating different website design ideas, it can be hard to decide which is the right way to go. Whether to entertain, entice or educate, superior content is a must in every frequently visited website, especially if search engine optimisation is part of the website's overarching marketing strategy. Simple and Professional Web Design. Place videos strategically around your website – maybe on your pricing page to talk about your pricing options, maybe on your product page to demonstrate your products, or on your about us page to introduce your team to everyone. Outdated and tacky websites won't cut it anymore. Web design tool ProtoPie allows you to create complex interactions and get close to your design’s ideal end function. Here are some of the elements of great website design with examples to help inspire you to create your own beautiful modern website design. If they find it hard to navigate or use because they're forced to constantly pinch and zoom, they won’t stay on your website. This goes along with the last modern website design element, but white space is also very attractive. Further down on the homepage, they introduce the books they sell using quotes from some of their classic books. Things should have room to breathe; if your website is crowded, it is very hard to direct the attention of your visitor's eye. Codetasty, Oribe, and Dropps are a few other great examples. Your website is your business’s online brochure, it’s important that the design is consistent with marketing and branding efforts. With these tips and examples, your company can create a kickass website design that will help you attract new visitors, generate leads, and convert prospects into customers. They have one simple picture that shows various people in little bubbles with arrows pointing to one another to demonstrate a workflow. As video marketing continues to grow more and more popular among both B2C and B2B businesses, many companies have started adding product videos and other company feature videos to their website. As a native Floridian, she enjoys soaking up the Florida sun, buying clothes she can’t afford, and dreaming about one day owning a dachshund. Discover all the features you can use on your website—whether you’re new to creating a website or you’re a long time pro.