With insights from marketers, creators, and talent agents, and drawing on data from 235+ campaigns, we present everything you need to know master the practice. Have a question for us? ZINE’s annual influencer marketing report surveyed 1000 influencers and 100 brands to understand the true state of the influencer marketing industry in 2020. Our annual Influencer Marketing Pricing Report was created to empower brands and influencers with the knowledge that they are setting and receiving fair rates. In February 2020, respondents' firms planned to spend 11.3% of their total budgets on marketing, on average. Also, the number of influencers from metro cities like Bangalore and Kolkata is rising too. SocialPubli’s 2020 Influencer Marketing Report: A Marketer’s Perspective, polled 200 marketing professionals from 15 countries earlier this month. This means that the growth in influencer marketing over the current year, 2019 to 2020, has seen the estimated market size increase from $6.6 billion in 2019 to $9.7 billion in 2020. The State of Influencer Marketing 2020 A Focus on the Fashion, Luxury and Beauty Industries Our 6th annual report which explores the current state of influencer marketing from the perspectives of brands, agencies and influencers. It is not surprising therefore that close to 70% of marketers say that authenticity and transparency is key to influencer marketing success. Tribe Dynamics found that influencers are posting the same or more, rather than less, frequently during the Covid-19 pandemic, but that content has qualitatively changed: creators are sharing more self-care content, more at-home content, and only posting about products they feel are worth the cost so as to be sensitive to the economic situation of their audiences. Get full access to all the fashion industry news and intelligence you need, Browse the archive of more than 55,000 articles, access bespoke in-depth research, read the daily and weekly newsletters in full, receive the print magazine (optional), and gain priority access to Drapers events. The State of Influencer Marketing 2020: Influencer Fraud Dynamics [Updated June 2020] It’s been another year of remarkable growth in the influencer marketing industry. Social Media Usage Spiked and It’s Set to Last According to GlobalWebIndex , Two-thirds of consumers who follow influencers say they’re likely to continue using social media to the same extent once restrictions are lifted. More information on how to do this can be found in the cookie policy. Influencer Marketing Hub is the #1 Resource for Influencers, Agencies & Platforms. We also provide useful predictions about the future of influencer marketing to help brands better navigate their strategies in the rest of 2020 and stay ahead of the game! The report will also be shared at Tribe Dynamics’ upcoming Earned Summit on Sept. 23-24, 2020, a free 2-day virtual event focusing on brand and influencer marketing designed for the marketing professional, brand owner, and business leader. Influencer.in launches Influencer Marketing Report India 2020 Key Insights. By June 2020, this rose to 12.6%. From investment trends and campaign strategy to reporting evolutions and influencer perspectives, our latest report paints a complete picture of influencer marketing in 2020. The RhythmOne Influencer Marketing Benchmarks Report for Full-Year 2018 offers an in - depth analysis of 67 US-based campaigns that ran and were completed with RhythmInfluence by RhythmOne — the RhythmOne influencer marketing solution — between January and December 2018. … Xeim Limited, Registered in England and Wales with number 05243851 More information can be found in our Cookies Policy and Privacy Policy. Â. As an additional comparison, the figure was only 8.1% back in February 2011. The survey found that while brands overwhelmingly reported taking actions to empower BIPOC creators, many influencers still felt they faced discrimination based on their race and/or ethnicity. In 2020, we're going to see brands relying on a mix of content strategies to really put some power behind their digital marketing. All rights reserved. You can use WP menu builder to build menus, Please remember that the submission of any material is governed by our, Mint Velvet’s trading director reveals her new tech solution, Building a new future for ‘made in Britain’ with Kornit. Sources. In addition to the results from our survey, we include some other relevant statistics related “Overview of the influencer Marketing platform MarketA report on Global influencer Marketing platform Market published by Decisive Markets Insights forecasts the market to rise during 2020 – 2025. The report, which stems from a survey of 1,173 marketers and separately, 500 consumers, found that digital natives have come to more firmly reject the way that influencer marketing has been conducted in recent years, and are instead demanding higher levels of authenticity and relevance from the content they consume and brands they trust. Tribe Dynamics, the San Francisco-based influencer marketing software company, has released its latest report, analysing shifts in influencer marketing trends. Sign in or Register a new account to join the discussion.  to improve your user experience. By using our site, you agree to our use of cookies. In this report produced with Influencer, we dig into the ways in which cultural patterns and behaviors develop, and provide a guide to understanding them - so you can see your social media strategy anew. JOIN US. Additionally, Tribe Dynamics asked both brands and influencers about the ways in which they were responding to global protests for racial justice. In ASEAN, … 2020 Influencer Marketing Trends Report Key Findings From Tribe Dynamics’ Brand and Influencer Surveys From the rapid growth of TikTok to the COVID-19 pandemic and Black Lives Matter movement, the events of 2020 have radically transformed the influencer marketing space. Report. Tribe Dynamic's 2020 Influencer Marketing Trends report features a survey of over 60 brands and 250 influencers in order to take the pulse of the current influencer economy. Download: AnyMind Group’s Fashion & Lifestyle influencer vertical report for Singapore. The number of brands using influencer marketing has surged over the past year with more than 75% of marketers using influencers as a marketing tool. The first research study into uncovering B2B influencer marketing strategies, best practices and predictions for the future. Insights from the 2020 Influencer Marketing Trends Report include: Instagram Stories is integral, and TikTok is on the rise. Our website uses cookies to improve your user experience. When I’m asked if influencer marketing is worth it in 2020, it’s often asked by skeptics who are unaware of market trends and growth projections in the social media advertising space. The ‘ Influencer Marketing 2020’ report, published by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose influencer marketing serves for their business has changed drastically in the last 12 months, with 56% claiming the younger generation of consumers is proving the biggest driver of change. This study presents an even greater depiction of data than previous quarterly reports to deliver the highest value as a source for influencer marketing information. In fact, 90% of industry respondents say that brands need to take authenticity and transparency more seriously, for it to be sustainable over the long term. Report. In our Influencer Marketing Benchmark Report 2020, we surveyed 4000 marketing agencies, brands, and other industry professionals to gather their perspectives on the state of influencer marketing in 2020. ‍ In this report, we leverage custom research on influencer marketing alongside existing research on the coronavirus to dig into the impact the outbreak has had on consumers’ behaviours, the effect on influencer marketing and the consumer-creator relationship, how purchase behaviours are changing, and how brands can successfully work with creators moving forward. Our report takes a deep dive into influencer marketing, asking the questions that brands need to stand out among the crowd. 2020 Influencer Pricing Report To help brands successfully budget influencer campaigns, we analyzed pricing data … Driving demand through shopping serendipity. We are fast approaching a … Where is the influencer marketing industry now? Findings from the report underscore the shifting digital media landscape as social influencers and niche, emerging talent attach itself to the traditional celebrity endorsement space, not because of their fame or followers but purely for the influence they command online – changing the rules of engagement as we know it. Marketing Technology News: Similarweb Adds New Chief Marketing and Technology Officers. Improved healthcare facilities, technological advancement, rising consumer demand and increased per capita income has fuelled the market and it is slated to rise steadily from an estimated Download now. READ MORE. Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing. Most of the responses came from influencers in Delhi and Mumbai. To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber. If you continue browsing, we assume that you consent to our use of cookies. We estimate that there has been an increase of at least 50% each year. This could mean the scope for social media influencer marketing in these cities is better. Tagsinfluencer marketing influencers marketing, Retailers should focus on evolving their omnichannel offers, scaling logistics and growing…, Discover the business benefits and advantages of working with an effective product…. 2020 State of B2B Influencer Marketing Report Career. B2B Marketers are hungry for effective marketing strategies but don’t always have the resources or confidence to implement. Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report! From TopRank Marketing. According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If you continue browsing, we assume that you consent to our use ofÂ, The majority of consumers express a preference for influencers who create authentic, engaging content, 90% of marketers say proving authenticity is critical to the future of influencer marketing, 85% of marketers say engagement data is the biggest metric of success for influencer marketing, ‘Fake followers’ ranks as number one concern within influencer marketing, 61% of consumers, aged 18 to 34, have at some point been swayed in their decision-making by digital influencers, Micro-influencers overtake top-tier talent, and 61% of consumers say they produce the most relatable content. Where does the industry need to be in 2020. In fact, n early 60% of marketers say they are going to increase their influencer marketing budgets in 2020. The reason was simple: changes in the influencer industry were being felt as soon as Covid-19 began, yet influencer marketing spend continued to rise this year. It’s a more mature, savvier grown-up now, with the know-how and skills to help brand’s connect in meaningful ways with any demographic they want. A report from Mediakix said that the influencer marketing industry global ad spend is projected to reach $5-$10 billion market in 2020… and a later report … With much of the research and media attention focused on B2C influencer marketing, we believe the 2020 State of B2B Influencer Marketing Report to be the first ever research report dedicated to B2B. Visit our Privacy Policy and Cookie Policy to learn more. From TopRank Marketing. What's inside the report? Influencer Marketing. The report INFLUENCER MARKETING IN 2020. The role of content and the types that appeal. What's inside the report? Key trends shaping the influencer marketing landscape. ABOUT THE INFLUENCERS. So what is behind the headlines? The ‘Influencer Marketing 2020’ report, published by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose influencer marketing serves for their business has changed drastically in the last 12 months, with 56% claiming the younger generation of consumers is proving the biggest driver of change. You'll gain a rich understanding of the influencer scene, with insights including: Which platforms are most influential for demographics. November 26, 2020. November 24, 2020. Influencer marketing is no longer the hot young thing making a splash on the party scene. Topics explored include the increased role of sponsorship in brand-influencer relationships, key strategies both brands and influencers are using to leverage emergent social channels, such as Instagram Stories and TikTok, and the impact of Covid-19 on content creation. Consumer attitudes are similar, with 61% expressing a preference for influencers who create authentic, engaging content. Use GRIN's full influencer marketing report for 2020 to explore how eCommerce brands are investing in influencer marketing. - 2020 Contact Us. Looking to kickstart your career with AnyMind Group? With experts predicting that influencer marketing will be a $15 billion dollar industry by 2022, there’s never been a better time to evaluate success, identify bottlenecks and prepare for the extreme growth in the coming years. In our Influencer Marketing Report, we highlight important insights, from the key trends in influencer marketing in ASEAN countries to the impact of COVID-19 on influencer marketing. Famoid's Social media influencer Marketing Report is ready for departure. You can opt out of some cookies by adjusting your browser settings. If there’s one industry expert to tap on the topic of customer experience, I can think of few more qualified than the author of X: The Experience When Business Meets Design, Brian Solis . During this period, 53 unique brands spanning 19 advertiser categories ran campaigns with RhythmInfluence. Reach out today and a … EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com. Discover how successful DTC brands are using influencer marketing for every stage of their marketing funnel, how COVID-19 has impacted their strategy, which social media platforms are performing and more. Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors. Registered office at Econsultancy, Floor M, 10 York Road, London, SE1 7ND. Click here to download the complete report. Influencer Marketing Platform Reviews, Tools, Templates & Case Studies If you are an influencer or trying to become one, check this Report now! Tribe Dynamic's 2020 Influencer Marketing Trends report features a survey of over 60 brands and 250 influencers in order to take the pulse of the current influencer economy. We use cookies to personalize and improve your experience on our site. The UK’s manufacturing sector is poised on the edge of a golden…. Influencer Marketing. This quarter’s installment of the Social Intelligence Insights Report Q3 2020, in collaboration with NeoReach , analyzes data from over 8,800 YouTube videos that indicated brand partnership or sponsorship in line with FTC regulations. … Head over here for our available positions. Keep on reading as this influencer marketing report will dig into the impact of the COVID-19 outbreak on consumers’ behaviors. You can see a similar trend when you compare marketing expenses with total revenues.