Influencer marketing agency Mediakix projects this figure by studying the number of sponsored posts on Instagram tagged by FTC required hashtags, #ad and #sponsored, as well as often used hashtags #sp and #spon. Use this guide to research the business of influencer marketing, current issues and regulations in the industry. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report, just published by the team at TopRank Marketing. (2017). 10.6.1.1 Increasing Research and Development Activities to Increase the Need for Influencer Marketing Platform Technology Among Retailers 10.6.2 Middle East 10.6.2.1 Increasing Internet Connections and Social Media Users to Trigger the Growth of the Influencer Marketing Platform Market in the Middle East Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. As stated earlier in this report, 93% agree that Influencer Marketing is an effective form of Marketing, and a full 92% of respondents also answered “Yes, Definitely” or “Somewhat” to the question: “Do you see Influencer Marketing being a scalable tactic in your marketing mix?” We partnered with NeoReach and Viral Nation to bring you the State of Influencer Marketing in 2019: Benchmark Report. Rochelle Bailis is the VP of Marketing at Mediakix, and influencer marketing agency that conducts leading research about the rapidly-evolving influencer marketing industry. There are many different ways and channels to use for influencer marketing. Social Influencer Marketing on the Rise: New Research by Michelle Krasniak on Social Media Examiner. Influencer marketing research – what consumers really think. Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year. Influencer Marketing During COVID-19: How Audience Engagement Has Changed. However, based on our research, we found that influencer marketing on Instagram alone will generate over $1 billion by the end of 2017 and significant annual growth thereafter. If there’s one industry expert to tap on the topic of customer experience, I can think of few more qualified than the author of X: The Experience When Business Meets Design, Brian Solis . Influencer marketing research can be a bit difficult. Taking all these things into consideration, I think that true influencer marketing will be the future. With much of the research and media attention focused on B2C influencer marketing, we believe the 2020 State of B2B Influencer Marketing Report to be the first ever research report dedicated to B2B. Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names or micro-influencers. With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. Use this guide to research the business of influencer marketing, current issues and regulations in the industry. ‍ In this report, we leverage custom research on influencer marketing alongside existing research on the coronavirus to dig into the impact the outbreak has had on consumers’ behaviours, the effect on influencer marketing and the consumer-creator relationship, how purchase behaviours are changing, and how brands can successfully work with creators moving forward. Current Page: Home Prove the efficacy of your campaigns. You have to keep in mind that different platforms mean different influencers and that different influencers mean different strategies. Our annual Influencer Marketing Survey revealed some exciting findings this year, most of which suggest that 2019 will be a year of rapid growth and innovation for the influencer marketing industry. View Influencer Marketing Research Papers on Academia.edu for free. In our webinar series “Influencer Marketing: A Strategic Approach to Drive ROI” , we share what marketers need to know about influencer marketing in the shifting climate of 2020. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. But it takes the right influencers, and the right campaigns, and an understanding of ROI for the magic to happen. Run your influencer marketing campaign. The research report on Influencer market is intended to provide a complete analysis of pivotal factors that will positively or negatively impact this business space in the forthcoming years. As you know, at Prizeology we work with brands and influencers to ensure they get the disclosures right – it’s part of our focus on compliance – but I was interested in what consumers think about influencer marketing, so I commissioned some research. Now, “each of these influencers is a media channel, and media channels need to be compensated.” Influencers surveyed in September 2015 by GroupHigh, a blogger and influencer marketing firm, overwhelmingly preferred monetary compensation over free products, ads on their blog or affiliate deals. influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. 1.2 Research aim and questions ... Influencer marketing is an interesting phenomenon and both a very powerful and leading tool to use when marketing (Perrey et al, 2013). The same survey noted that 65% of marketers plan on increasing their budgets for 2019. Open Menu Close Menu. The growth of influencer marketing has played a vital role in changing the marketing landscap. It provides a comparative study of historical data and current landscape to uncover the future performance of the market. Sarah Burns. Budgets on the rise. The second part analyses how US and Chinese social media giants are positioned, and especially how they are incorporating classic digital advertising and influencer marketing. For the last several years, Influencer Marketing has grown significantly and become a new marketing industry. In a situation when the efficiency of traditional online advertising campaigns, run by companies on various ad platforms, put it mildly, hasn't been phenomenal, Influencers have become that next Big Thing that came to rescue brands. We surveyed 830 Marketing agencies, Brands and other relevant Influencer Marketing Professionals to determine their views and build insight into … 12/02/2018. it’s a little different than what we’re seeing right now, but should become the norm in the near future. Research has also shown that generating brand advocacy is becoming an increasingly important goal for influencer marketing strategies. 1. We’ve seen that influencers have been able to make authentic connections with consumers during the COVID crisis, and new research from micro-influencer marketing platform SocialPubli reveals that a whopping 90 percent of marketers say influencer marketing results are as good or better now than pre-COVID.. Bespoke research conducted on your target audience. Influencer Marketing: A Research Guide As a marketing strategy, companies hire individuals with a large social media following to promote products through their personal accounts. B2B Marketers are hungry for effective marketing strategies but don’t always have the resources or confidence to implement. Influencer Marketing can help you with businesses such as Clickfunnels and Amazon! Influencer Marketing Hub is the #1 Resource for Influencers, Agencies & Platforms. 798-828. 36, International Conference on Research in Advertising (ICORIA) 2016, pp. Influencer Marketing Platform Reviews, Tools, Templates & Case Studies Influencer Marketing Research. This book chapter defines influencer marketing and related concepts, discusses influencer marketing practices and discusses the application and role of influencer marketing in travel and tourism. 2019 saw a real reconfiguration of the price point at which a brand would have to invest in influencer marketing, according to stats from Izea. Also included is an analysis of the outstanding issues and challenges for these platforms and for advertisers and brands , once again with particular focus on China. The average cost of a sponsored Instagram post rose a whopping 44% over 2018 levels, from $1,143.61 to $1,642.77 to be precise. Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Just 21% plan to reduce this spending or keep it the same, and the rest are undecided. 59% of marketers are planning to increase their influencer marketing budgets over the next 12 months, the study found. How much does Instagram influencer marketing cost? According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. As a marketing strategy, companies hire individuals with a large social media following to promote products through their personal accounts. Influencer marketing (a.k.a. International Journal of Advertising: Vol. With influencer marketing, you market your products and services via an influencer to that influencer’s network. Power up your message. Especially Influencer Marketing is becoming a media channel. Research shows that people trust influencers more than they trust advertising. The impact of influencer marketing on consumers is simple: Influencers influence them to buy, and there’s a reason. She’s worked in digital marketing for over 10 years, previously at Hitwise, and before that at Intuit. In fact, according to new research from Mediakix, 80% of marketers find influencer marketing to be an effective strategy. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. About a month ago, the Fohr team started to prepare for the effects of COVID-19 on the influencer marketing industry.. We started to dig into how influencer marketing budgets could change and the potential challenges that influencers may face. Measure brand resonance. So using advertising can be less effective than influencer marketing in reaching your target audience.